1/7/2024 0 Comments Nine elements of communication![]() ![]() They may be curt in their greeting, or create ambiguity by looking away quickly if they are anxious to greet the audience. However they feel about the message, the speaker’s relationship to their message will influence the way in which their message is expressed. Now, what about the speaker’s relationship to their message? What if they are uncomfortable with small talk, and feel compelled to greet the audience, even though the speaker fears that the greeting will invite small talk? Let’s say Person A, whom we’ll refer to as “the speaker,” has a prior relationship with Person B, whom we’ll refer to as “the audience.” In this case, the nature of that relationship will likely influence the type of greeting that the speaker shares. ![]() A “Simple” Communication ExampleĬonsider, for instance, the simplest example of human communication: when one person greets another person. Unfortunately-perhaps-this is not how human communication works. Sender transmits a message -> receiver receives the message -> transmission complete! In other words, the Shannon-Weaver model simplistically depicts an act of communication as though information was somehow shared through a simple, linear action: In this regard, the model fails to represent the dynamic nature of interpersonal communication, which is due to the complexity of people. ![]() While this model of communication provided a fruitful basis for information theory-a body of theory that investigates the processes by which information is encoded and transmitted in a digital context-it is less useful when we consider human communication. The Shannon-Weaver model does have limits though. According to this model then, information seems to move in a simplified, linear manner, even though the process can be complicated by noise, which is information that is added unintentionally to a message during transmission, and feedback, which is information that the receiver transmits back to the sender. In this linear model, a sender encodes information and, through a transmitter, sends it to a receiver, who subsequently decodes the message. The Shannon-Weaver Model of CommunicationĬommunication textbooks often adopt the Shannon-Weaver model (1948)-also known as the transmission model-to represent the linear process of communication, as shown in the image below. Shannon-Weaver model/transmission model.For example, a slogan, a logo or a characteristic typeface. It is about the strategy of those assets that help to promote the brand of the product, company or advertising institution. Or 'branding' as it is usually used in advertising. The message does not refer to the text that may appear on the poster (slogan, information, dates and times, etc.), but to what it is intended to convey indirectly with all the elements that have been reflected on the poster.įor this to work, it must be consistent, thus enabling the client to capture the essence of what the advertiser intends to make understood. An example of visual conventions is the use of white doves to symbolize peace. ![]() Icons, pictograms and even some type of specific typography are commonly used. Visual conventions ensure immediate understanding of the messages on the billboard. The illustration or the use of images within the advertising poster is one of the fundamental factors to achieve the understanding of the informative content by the viewer. Main elements of the poster 1- The illustration Posters have been widely used to promote businesses, shows of all kinds, fairs, bullfights, cinematographic films and electoral campaigns.įor each advertising category there are some elements arranged in the presentation of the poster, which allow the information contained in them to reach the viewer efficiently. The poster is an informative medium made on paper, with digital media or on any other type of support, in which advertising information is transmitted with images, text and colors. The poster elements advertising are illustration, title and typography, color, visual order, space, information and visual conventions. Video: ELEMENTS OF A SHORT STORY | Literature | ELC Content ![]()
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